Jamonilla

Tulip, Tulip, jamonilla  / Deliciosa, siempre fresca / Tu la comes con el pan
Y la comes con arroz. / Tulip, Tulip, va con todo. / ¡Es el resuelvelo todo!
[Tulip, Tulip, lunchmeat / Delicious, always fresh / You can eat it with bread
And you can eat it with rice. / Tulip, Tulip, goes with everything / It’s the solve it all!]

The lyrics above are my remembered version of an 80s (or 90s) commercial for Tulip’s canned luncheon meat, jamonilla. It came back to mind after attending “The Empire of Spam” kitchen workshop a few months back, at the ASFS/AFHVS/CAFS* Annual Conference hosted by the Culinaria Research Centre at the University of Toronto Scarborough.  The workshop focused on Spam as part of the Pacific culinary imaginary – discussing our perceptions about Spam while tasting it at the same time.

Empire of Spam Kitchen Workshop facilitated by (right to left): Hi’llei Hobart (New York University), Adrian De Leon (University of Toronto) and Josh Levy (Univerity of Illinois Urbana-Champaign). 

Spam musibi (grilled Spam over a block of rice wrapped with nori drief seaweed). In our version, we doubled the Spam.

Much has been written about Spam (click here for a brief history). During almost eight decades of existence, the brand has gone from a soldiers’ staple during World War II to a culinary mainstay in the Asian Pacific and Hawaii (including the annual Hawaiian festival celebrating Spam -the Spam Jam festival). While celebrated today, the popularity of Spam in the region in marked by US military occupation. These are the same forces that also brought similar canned meats to Puerto Rico.

The influence of canned meats is seen in dishes like arroz con salchichas (rice with Vienna sausages), corned beef (also known as “carne beef”) and the classic party staple, “sandwichitos de mezcla“:

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Sandwiches de Mezcla – Photo by Panaderia Facciola. 

Yet, dishes like these are only a part of the culinary repertoire. More often than not, they are the go-to food in times of scarcity, a “resuelvelo todo”, as Tulip’s jingle states. To my knowledge, among the many festivals celebrated in the island throughout the year, there is no equivalent to the Spam Jam Festival in Puerto Rico. And this is not for a lack of food-related festivals! Just in the next four weeks festivals around the island will celebrate  breadfruit, longaniza, jueyes (land crabs), and molleja (sweetbread), to name a few.

The connections between Hawaii and Puerto Rico have been intriguing me for some time. Our shared, but unequal love for canned meat is another piece of this growing puzzle that started with the Borinkis’ pasteles. We are connected by a shared  insular geography and a history of US military occupation which has altered both archipelagos’ food systems, increasing the reliance on processed food sources like jamonilla. Why one is more salient in one place versus the other is still a question that remains to be answered, potentially involving a comparative look at the histories shaping the different ethnic (and food) identities in these two contexts. In the meantime, I’ll close with some “food for thought” – “Mom’s Puerto Rican Spam Flan”, a dish featured in the 2014 Spam Jam Festival that continues to connect these islands through Spam:

Mom’s Puerto Rican SPAM Flan from Buenos Antojitos. #SpamJam @spambrand @waikikispamjam @beachcomberhi (at Holiday Inn Waikiki Beachcomber Resort)

Photo by jknakas1 (tumblr) from the 2014 Spam Jam Festival. 

 

Do you have any Spam or Tulip thoughts, memories or recipes to share? 

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*The acronyms stand for three academic societies: The Association for the Study of Food and Society (ASFS), the Agriculture, Food and Human Values Society (AFHVS) and the Canadian Association for Food Studies (CAFS).

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One thought on “Jamonilla

  1. When I celebrating birthday parties in the nineties, the “mezcla”sandwich with spam was a must have before the cake. Simple and good.

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